Adobe Content

Adobe Creative Cloud

  

The Challenge

Adobe wanted grow their YouTube subscribers amongst the creative class. It already had a strong internal process for creating content, but wanted the added visibility of a known creator.

 


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The Approach

We collaborated with influencers Mango Street Productions who created a three part branded content series (as well as supplemental :15’s & :30’s).

Our content series drove subscribers from Mango Street’s YouTube channel to Adobe Creative Cloud. Paid media was utilized to scale our efforts and cross-pollinate Mango Street’s audience to the Adobe channel. Mango Street also sent emails to its newsletter base with extra bonus content such as working PSD files to incentivize subscribing to Adobe on YouTube.

 


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