Coors Light Content

Coors Light

  

The Challenge

The Challenge We developed series of episodic content that highlighted the practical versatility of the product, while widening the brand awareness and appeal around key tentpole moments such as International Tequila Day, Cinco de Mayo, Mexican Heritage Month, and more.

 


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The Approach

Working hand-in-hand with Molson Coors’ legal department and Coors Light’s brand team, we received conceptual approval for all of our proposed output before the big game started, allowing us to post and create content in real-time – and not just for SBLIV, but the anticipated events that occur after it as well.

 


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