The Grand Tour Season 2
In 2018, The Grand Tour returned for its second season. Amazon Studios wanted to leverage the most adventurous entertainment car show around to drive Prime Video usage and acquisition among a global audience focusing on males.
Epic Signal recruited 4 international influencers from action sports, and stunt verticals in Australia, Mexico, Brazil and the US. Influencers tackled creative challenges, inspired by Season 2, using nothing but car parts. Once live the content was used to drive to Prime Video via display ads and organic CTAs.