In 2017, Keystone Light underwent a bit of a brand renaissance. It introduced a stylish new package redesign, a 15-pack, and experienced a sales spike. In 2018, MillerCoors wanted to maintain that excitement, and continue the upward trajectory, using social media as the vessel.
Epic Signal’s 2018 content was never intended as a reinvention of the wheel – but rather, the perfection of what worked so well before. The result were a series of ‘Digital Dad Jokes’ that once again made Keystone Light the talk of MCDC.