Keystone Light Content

Keystone Light


The Challenge

In 2017, Keystone Light underwent a bit of a brand renaissance. It introduced a stylish new package redesign, a 15-pack, and experienced a sales spike. In 2018, MillerCoors wanted to maintain that excitement, and continue the upward trajectory, using social media as the vessel.




The Approach

Epic Signal’s 2018 content was never intended as a reinvention of the wheel – but rather, the perfection of what worked so well before. The result were a series of ‘Digital Dad Jokes’ that once again made Keystone Light the talk of MCDC.