Oculus Game Developers Conference Content

Oculus At GDC 2018


The Challenge

Extend Oculus’ presence at the Game Developers Conference (GDC) beyond those attending in order to reach the gaming audience on a newer brand channel: Instagram.


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The Approach

We recruited three gaming influencers with a total following of over 12 million, bringing them to GDC to provide an inside look at the conference – the world’s largest professional game industry event – and specifically the Oculus booth.