The Results

By testing creative we were able to reach 2x the audience size we projected, generating:

 

80%

Audience Penetration

2X More Than Planned

14MM

Total Impressions

Across Facebook, Instagram & Twitter

 

$2.18

Cost Per 1K Impressions

Lowest CPM among entire MillerCoors

1.04%

Engagement Rate

The Highest Virality Rate Among The MillerCoors Portfolio