Two Hats Brand Launch

  

The Challenge

Beer is at an all-time decline with over 40% of losses occurring among young drinkers. In an effort to cater towards the next generation of beer drinkers, MillerCoors launched Two Hats, a cheap, light beer geared towards new drinkers aged 21-24.  

 

  

The Approach

LWe launched Two Hats via a hard-hitting digital influencer campaign supported by owned social content. 

The Good, Cheap Beer. Wait, What? campaign lent itself to social memes, ridiculous influencer content and allowed us to make a hard-hitting impression on our target audience at launch