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Patrón Tequila

  

The Challenge

We were tasked with growing Patron’s relevance among the casual spirit’s consumer, while maintaining credibility among the core mixology crowd. Patron didn’t just want to be the #1 Tequila brand, they wanted to become the #1 spirits brand.

 


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The Approach

We developed series of episodic content that highlighted the practical versatility of the product, while widening the brand awareness and appeal around key tentpole moments such as International Tequila Day, Cinco de Mayo, Mexican Heritage Month, and more.

 


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